{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess modern cinemas.

The largest shock the movie business has witnessed in 2025? The return of horror as a dominant force at the British cinemas.

As a style, it has notably exceeded previous years with a 22% year-on-year increase for the UK and Ireland film earnings: over £83 million this year, compared with £68.6 million last year.

“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a cinema revenue expert.

The top performers of the year – Weapons (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54m) – have all remained in the theaters and in the public consciousness.

While much of the industry commentary focuses on the standout quality of prominent auteurs, their triumphs indicate something evolving between viewers and the genre.

“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” states a film distribution executive.

“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”

But outside of creative value, the consistent popularity of spooky films this year indicates they are giving audiences something that’s greatly desired: emotional release.

“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a horror podcast host.

28 Years Later, a standout horror film of 2025, with Aaron Taylor-Johnson and Alfie Williams in key roles.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a prominent scholar of horror film history.

Amid a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities strike a unique chord with filmg oers.

“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an star from a popular scary movie.

“The concept reflects how economic systems can drain vitality from individuals.”

From film's inception, societal turmoil has shaped horror.

Scholars point to the surge of European artistic movements after the WWI and the turbulent times of the early Weimar Republic, with movies such as The Cabinet of Dr Caligari and a pioneering fright film.

Later occurred the Great Depression era and classic monster movies.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a commentator.

“Thus, it mirrors widespread fears about migration.”

A 1920s film, The Cabinet of Dr Caligari, mirrored post-WWI societal tensions.

The specter of migration influenced the recently released supernatural tale The Severed Sun.

The filmmaker explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”

“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”

Perhaps, the current era of praised, culturally aware scary films commenced with a brilliant satire released a year after a polarizing administration.

It introduced a fresh generation of visionary directors, including several notable names.

“That period was incredibly stimulating,” says a director whose film about a deadly unborn child was one of the period's key works.

“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”

This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”

A pivotal 2017 film initiated a wave of politically conscious scary movies.

At the same time, there has been a reappraisal of the overlooked scary films.

Earlier this year, a nicke l venue opened in London, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the late-80s version of the expressionist icon.

The fresh acclaim of this “gritty and loud” genre is, according to the venue creator, a clear response to the calculated releases pumped out at the cinemas.

“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he says.

“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”

Horror films continue to upset the establishment.

“These movies uniquely blend vintage vibes with contemporary relevance,” observes an authority.

In addition to the re-emergence of the mad scientist trope – with several renditions of a classic novel upcoming – he anticipates we will see horror films in the coming years reacting to our present fears: about artificial intelligence control in the coming decades and “monstrous metaphors in power structures”.

In the interim, “Jesus horror” a forthcoming title – which depicts the events of biblical parent hardships after the nativity, and includes celebrated stars as the divine couple – is planned for launch in the coming months, and will certainly send a ripple through the Christian right in the US.</

Victoria Alvarez
Victoria Alvarez

A seasoned financial analyst with over a decade of experience in global markets and personal wealth coaching.